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DNA Studio
RECDNA Studio

WE INSPIRE, AMAZE, AND BREAK THE NORMS.

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Showreel — 2025

02:14

REEL.20252.39 : 1
00:00 / 01:30Vimeo · 16:9

A year of films, campaigns, and stages — in two minutes.

Manifesto

Authentic ideas. Disciplined execution. Cultural impact.

We exist to amaze the world with art and Saudi culture, and to localize the creative industries. We carry the ambition of Vision 2030 — to make Saudi Arabia a successful, leading model across every dimension we touch.

I

Authenticity in our DNA

Every idea is born from an identity that can't be borrowed, a culture that can't be imitated.

II

Order in our structure

Just as code organizes to build a body, our details organize to build the work.

III

Impact is our promise

The echo of our work remains long after the noise of the moment fades.

IV

Boldness is our breakthrough

We break molds when they become too small — to open new horizons.

Selected Work

Carved in time.

View all work
01 / 0616:9
CAMPAIGN01:30
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FIFA Club World Cup — Saudi Arabia

Hala bil Abtal

2024
02 / 0616:9
CAMPAIGN02:02
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Ministry of Tourism — Saudi Arabia

Kollona Yomnak

2024
03 / 0616:9
CAMPAIGN02:28
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Saudi Arabian National Guard

Sammam Al-Aman

2026
04 / 0616:9
AD00:43
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Sayaar

Shemag Yarzuk

2025
05 / 0616:9
CAMPAIGN02:19
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Jeddah Season — General Entertainment Authority

Little Asia

2024
06 / 0616:9
FILM01:14
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Seven Concourse · Abdulmajid Abdullah

Abdulmajid

2024
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01 / 06

Services

Four disciplines. One creative partner. Every project managed with the same standard: original thought, disciplined execution, measurable impact.

Explore all services
01

Film Production

Full-service. Story to audience.

02

Ad Production

Concept, script, image, sound.

03

Campaign Building

Direction to distribution.

04

Theater Production

Writing to standing ovation.

The DNA Method

A four-stage method that turns a brief into a body of work — and a body of work into a result you can name.

  1. Stage 01
    01

    Idea

    We start with a question, not a solution. Cultural research, strategic framing, original concept.

  2. Stage 02
    02

    Structure

    Concept becomes plan. Scope, schedule, team, budget — documented. No verbal approvals.

  3. Stage 03
    03

    Production

    We make it. Direction, talent, craft, governance — to consistent standards.

  4. Stage 04
    04

    Impact

    We measure the echo. Distribution, monitoring, results, reflection.

WE MAKE

COMMERCIALS.

BUT WE ARE NOT — A COMMERCIAL — STUDIO.

The DNA Group

We are not a fragmented service provider. We are one ecosystem with the capacity to shape ideas, manage their execution, and connect them to Saudi cultural context.

Est. 2019

DNA Studio

The hub. Ideas, strategy, and project management.

Est. 2021

DNA Films

Film production.

Est. 2022

DNA Production

Production operations management.

Est. 2023

Serdab

Production tools platform.

Est. 2024

Makhraj Community

Filmmakers platform serving the sector with innovative products.

Creative ops

Intelligence layered into every stage of production.

We use AI where it sharpens craft — research, reference gathering, casting shortlists, schedule optimization, version control. Never as the author. Every output passes through a director who knows the difference between a clever variant and a real idea.

dna://ops/pipeline
live
  • 01Cultural research
    0.42s
  • 02Script variants
    GPT-class
  • 03Visual reference
    124 frames
  • 04Casting shortlists
    8 candidates
  • 05Schedule optimization
    12% margin
5 / 5 processeshuman review enforced
01

Augmented, not automated

AI accelerates creative judgment. It doesn't replace it.

02

Saudi context first

Every model is grounded in local cultural reference, language, and audience.

03

Disciplined deployment

Every AI-touched output is reviewed by a human director before release.

By the numbers

01

0+

Projects delivered

02

0

Brands served

03

0

Countries reached

04

0

Awards & honours

Trusted by

Ministry of Tourism
FIFA Club World Cup
Saudi National Guard
Jeddah Season
Sayaar
AliExpress
Seven Concourse
TheChefz
Ministry of Culture
Royal Commission for AlUla
Diriyah Gate
Saudia
Aramco
MISK
MBC
PIF

Recognition

  • 2024MENA Effie — GoldHala bil Abtal — Branded Content
  • 2024Dubai Lynx — SilverKollona Yomnak — Film Craft
  • 2024Loeries — BronzeJeddah Season Little Asia — Live Activation Film
  • 2025MENA Effie — SilverShemag Yarzuk — Brand Campaign

DNA Studio — Founding Principle

Start something

Let's make something carved in time.

Tell us what you're trying to build. We'll bring the idea, the structure, and the impact.

Start a project