Client
Ministry of Tourism — Saudi Arabia
Year
2024
Services
campaign
Format
16:9
Kollona Yomnak
A national hospitality manifesto, told one welcome at a time.
Ministry of Tourism — Saudi Arabia16:9
Vimeo / 103154547202:02
Brief
Position Saudi hospitality as a single national posture — every citizen a host, every guest a witness.
Approach
Twelve locations, twelve dialects, one repeating gesture. We let the cast tell their welcome in their own words and threaded them with an original score.
Outcome
Anchored Saudi tourism's national-day window. Cited in two tourism-investment briefings.
32M
Reach
12
Locations
Credits
- ClientMinistry of Tourism — Saudi Arabia
- AgencyDNA Studio
- DirectorMohammed AlMulla
- DOPSaud Al-Saif
- Executive ProducerDNA Studio
- IndustryTourism / Government