Client
Saudi Arabian National Guard
Year
2026
Services
campaign
Format
16:9
Sammam Al-Aman
A campaign on the institution that keeps a country quiet.
Saudi Arabian National Guard16:9
Vimeo / 115402091602:28
Brief
Make the role of the National Guard visible to a civilian generation that has only known its result, not its work.
Approach
Shot inside active facilities with full operational discipline. Anamorphic, slow tempo, score restrained — discipline as cinematography.
Outcome
Used at national days and recruitment drives. Editorial press pickup across the Gulf.
9
Broadcast windows
2:28
Length
Credits
- ClientSaudi Arabian National Guard
- DirectorMohammed AlMulla
- DOPAhmed Al-Rashed
- Executive ProducerDNA Studio
- IndustryGovernment / Defence