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DNA Studio

Client

Saudi Arabian National Guard

Year

2026

Services

campaign

Format

16:9

Sammam Al-Aman

A campaign on the institution that keeps a country quiet.

Saudi Arabian National Guard16:9
Vimeo / 115402091602:28

Brief

Make the role of the National Guard visible to a civilian generation that has only known its result, not its work.

Approach

Shot inside active facilities with full operational discipline. Anamorphic, slow tempo, score restrained — discipline as cinematography.

Outcome

Used at national days and recruitment drives. Editorial press pickup across the Gulf.

9

Broadcast windows

2:28

Length

Credits

  • ClientSaudi Arabian National Guard
  • DirectorMohammed AlMulla
  • DOPAhmed Al-Rashed
  • Executive ProducerDNA Studio
  • IndustryGovernment / Defence