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DNA Studio

Studio

We exist to amazewith art, culture,and Saudi origin.

DNA Studio is a creative ecosystem founded in 2019, headquartered in J-15, Jax District, Diriyah. We work with government entities, large corporations, media platforms, and investors who treat creative communication as a strategic investment.

Origin

Named for what DNA reveals.

DNA consistently reveals origin and base. The brand uses DNA to express depth — the creative DNA of any project.

Our mark is inspired by the camera obscura, the optical principle devised by Arab scientist Al-Hasan bin Al-Haytham. The camera's shape aligns with the DNA double helix: two triangles facing each other from the head, like reflections.

Creativity, origin, discovery — engineered into the identity from the first frame.

Vision

To be a regional and global reference for creativity. A group that embraces culture and art, leads the market, and develops the community — with works carved in time.

Mission

Localizing creativity and producing authentic content every day.

Personality

Creator. Ruler. Rebel.

Our brand personality is a calibrated blend. The Creator leads with originality. The Ruler holds the structure. The Rebel breaks the mold — but only when the mold is the problem.

01

Creator — 60%

Originality and innovation are the default mode. Inspired by Pixar, by Apple.

02

Ruler — 30%

Discipline behind the creativity. Quality checklists, documented decisions, consistent standards.

03

Rebel — 10%

Activated with intention. Small, fast experiments. Calculated breakthroughs.

Leadership

The people who carry the work.

Portrait — B&W01

Founder

Mohammed AlMulla

Founded DNA Studio in 2019 with a single conviction: that Saudi creativity, executed with global discipline, can carve work into time.

Portrait — B&W02

Chief Executive Officer

Abdulatif Alismail

Leads the group's operations across film, advertising, theater, and platform businesses — translating vision into a working organization.

Values

What we hold ourselves to.

  • 01

    Creativity as daily identity

    Not a special occasion. It's how we show up.

  • 02

    Initiative as work method

    We anticipate needs and propose solutions before they're requested.

  • 03

    Dedication as foundation

    Every detail matters. We follow through completely.

  • 04

    Continuous learning

    We stay current, share knowledge, improve every project.