Client
Sayaar
Year
2025
Services
ad
Format
16:9
Shemag Yarzuk
A three-spot campaign that turned a piece of fabric into a personality.
Sayaar16:9
Vimeo / 106464629100:43
Brief
Build Sayaar's brand voice through three companion spots — different faces, same conviction.
Approach
Three sets, three casts, one director's eye. Each spot tested standalone; together they form a manifesto.
Outcome
Drove the highest engagement quarter in Sayaar's history. Two of three spots re-cut for ongoing always-on use.
3
Spots
+38%
ER lift
Credits
- ClientSayaar
- DirectorMohammed AlMulla
- DOPKhalid Al-Hamadi
- Executive ProducerDNA Studio
- IndustryCorporate / Retail