Client
Jeddah Season — General Entertainment Authority
Year
2024
Services
campaign
Format
16:9
Little Asia
A season inside a city — and a film that promised both.
Jeddah Season — General Entertainment Authority16:9
Vimeo / 103154586802:19
Brief
Make Jeddah Season's Little Asia an event a Saudi family chooses on purpose, not by accident.
Approach
Built the spot like a short film: a journey from arrival to amazement. Production designed the destination as much as the film documented it.
Outcome
Highest weekend ticket conversion of any Jeddah Season activation. Reached repeat-visit rate above category average.
Credits
- ClientJeddah Season — General Entertainment Authority
- AgencyDNA Studio
- DirectorMohammed AlMulla
- DOPFaisal Al-Otaibi
- Executive ProducerDNA Studio
- IndustryEntertainment / Government