Client
FIFA Club World Cup — Saudi Arabia
Year
2024
Services
campaign
Format
16:9
Hala bil Abtal
A welcome film for the world's clubs, written for a Saudi audience first.
FIFA Club World Cup — Saudi Arabia16:9
Vimeo / 103154619101:30
Brief
Open the FIFA Club World Cup in Saudi Arabia with a film that hands the moment to the local fanbase before the global broadcast.
Approach
We shot in stadiums, alleyways, and homes — building a montage that moves from local ritual to global anthem. Score recorded in Riyadh.
Outcome
Highest-watched tournament launch film of the year. Carried into broadcast intros across the run of play.
47M
Views
210M
Earned reach
Credits
- ClientFIFA Club World Cup — Saudi Arabia
- AgencyDNA Studio
- DirectorMohammed AlMulla
- DOPTalal Al-Mulla
- Executive ProducerDNA Studio
- IndustrySports / Government